Software As A Service Based Loyalty Programs – Country Focus The United States-bree daniels

Business The interest in employee loyalty programs has exploded around the world. Loyalty programs providers are able to offer companies the tools to help motivate their employees. This leads to increased employee loyalty, productivity, and profits. What’s interesting is how drastic the differences in motivators are when comparing one country to another. Some countries are experiencing growing economies, booming job markets and challenges in building their skilled workforce due to lack of supply of skilled workers. This has resulted in incredible opportunity for loyalty programs providers because companies must come up with unique ways to retain their employees. Other countries, like the US, were hard hit during the recession and quite the opposite is occurring. Companies have downsized dramatically. While there isn’t a demand to expand the workforce, employee morale and motivation as a whole has decreased considerably. This has created opportunity for loyalty programs providers because low morale results in low productivity. US companies and the economy as a whole will not rebound unless they come up with new ways to motivate and engage their workforce. As of 2012, the United States has a total resident population of 313,178,000, making it the third largest county in with world, with more than 82% of Americans residing in cities and suburbs. In 2011, The Robert Half Agency, one of the world’s largest staffing agencies with more than 400 locations worldwide, released a report that looked at the challenges employers are facing as it relates to finding and retaining skilled labor worldwide. The study revealed that 88% of managers inside companies felt confident in their company’s growth prospects in the coming year. With that said, 57% believed that they do not plan to hire in the next year. 70% of managers said that they are not concerned about losing top performers and do not have retention concerns. 65% said that they are not having difficulty finding skilled job candidates. These results speak to the fact that employers are still recovering from the effects of the 2008 recession. The study also revealed that if there was one thing that the recession taught employers it is the importance of keeping employees engaged and productive, acknowledging that low employee morale, repeated cost cutting and understaffing threatened productivity. In a recent study, the Minnesota Council for quality reported that 55% of the American workforce is not satisfied with their jobs. 51% did not find their jobs interesting, 43% did not feel secure in their jobs and 51% did not like their boss. In another study, the Quality Texas Foundation management workers found that 46% of workers say their jobs are stagnant. This is similar to Conference Board’s study that found that 49% of employees believe their jobs are uninteresting and 33% overall just do their jobs and go home. The Incentive Federation released their own study that supports the incredible opportunity for loyalty programs providers in the US. Approximately half of large organizations have adopted some form of employee incentive program. Organizations with higher than average employee engagement realize27% higher profits, 50% higher sales, 50% higher customer loyalty and 38% above average productivity. Incentive programs improve performance by an average of 22% and when companies use merchandise or gift cards, sales are 46% better than when programs reward cash. In addition to the evidence that employees responded to tangible rewards over cash rewards, it is no secret that Americans have embraced technology like no other nation in the world. Advancements in technology, including cloud technology, the use of Social Media as a primary communication vehicle, laptops, smart phones, tablets and more has captured the interest of Americans. It has become increasingly competitive for loyalty programs providers to compete in the American marketplace. The key to a loyalty program provider’s success in the American market is two-fold. First, their loyalty programs must offer a vast range of rewards from cards to merchandise to digital rewards to travel incentives and more. Second, they must deliver their loyalty programs using cutting edge technology. Large organizations are moving away from their legacy systems and towards Software as a Service technology. It is imperative that, if loyalty programs providers want to compete, they must be able to deliver their programs using Software as a Service technology; it has come to be viewed as the standard. Software as a Service technology offers the customers of loyalty programs providers with more for less. Software as a Service systems offer a low cost of ownership and immense accessibility for both the end user and its employees. The economic recovery in the US is improving at a fairly fast pace and advancements in technology have increased at an incredibly fast pace. After recognizing the immense opportunity in the US market, loyalty programs providers must align themselves with technology partners who can keep them one step ahead of the game. About the Author: 相关的主题文章: