The reason why you’re here is because you eventually realize that for a successful branding of your business or even a new investment, you need to have a particularly good logo. In the past, making a logo was quite a complex endeavor, but these days, the availability of online tools has made it possible to create DIY logos that don’t cost a dime. Well, the only challenge really is figuring out a way to create a logo that will be completely unique to your business or brand.
Look for an Online Tool
Obviously, the first step in this logo creation process is to find the best online tool. You have the option to go for a free online tool or maybe pay a bit for a premium version that’s usually less than $20.
While most people will tell you that the foundation of the logo is the text you put in it or the figure you’re incorporating, the truth is the most important thing you figure out at least initially is the shape of the logo. The shape needs to be the base of your logo design. As soon as you come up with the shape, you then can begin experimenting with colors, effects, and sizes.
The Simpler the Better
Keep in mind that in making logos for whatever purpose, it only will be effective if you keep it simple. In fact, it’s a very common mistake for beginners to go the extra mile to make their logos fancy, eventually overdoing it. In reality, the two things you just have to be utterly concerned about are the shape and font. By insisting on the use of many colors and fonts, your targeted audience will most likely get confused as to what sort of message you’re trying to convey.
Copying is a Big No
Another very important rule in creating a logo is to make it as original as possible. This right here is the very essence of being unique. And if you insist on copying some elements of another logo, you end up losing because it is more likely that you’re copying from a bigger and more established brand.
Be Sure to Think Outside the Box
Finally, don’t forget to be creative and think outside the box. As a matter of fact, the very reason why brands fail in creating a unique logo that will stand out from the rest is because they don’t acknowledge the importance of deviating from what’s conventional and common. If you really are serious about your success in your first attempt to make a logo for your brand, then you have to dare to be different.