Social media, such as Face Books, Twitter, Instagram, etc, has had so much beneficial contribution to online marketing, such that many marketing strategies are now being cooked up by business companies just so they can capture those leads.
Instagram is now considered a huge market potential, which should be explored, since the trend shows that many Instagram market influencers have increased the audience, due to being won over by product brands that have been introduced in this social media account.
With over 300 million monthly users of Instagram, survey shows that 70% of Instagram users have already looked up various brands on the platform and are desiring to consume the product content, and which just proves that marketing on Instagram is very effective for e-commerce.
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Aiming to build a large following or audience should be the first step to have an effective marketing in Instagram, and using tools, such as: Webstagram can help uncover the top hash tags for your niche or IconoSquare can tip you on when to post your products at the right days and times, where you can get the most engagement. Siphoning your competitor’s followers is another strategy to build up your audience, knowing for a fact that followers of your competitor’s account may have also viewed your products as their way of comparing one product of one company to a similar product of another company. The following are effective ways of bringing your competitor’s followers into your fold: go to your competitor’s account and click “followers,” so you can explore the list of people who are following your competitor, and then engage these followers by following them, liking their photos, or commenting on their photos.
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Another strategy, which is a better one, is to use the influencer marketing approach, which can help you build a massive audience from scratch in a relatively short period of time, while generating a lot of sales. By getting an Instagram influencer into your account, who as a large following to share one of your marketing posts will enable to influence his/her thousands of followers to view your post overnight and, in which case, they’ll likely be converted to try your product/s as they trust the influencer; this is the concept of Instagram influencer marketing.
Finding the right influencers in Instagram, who are popular and with a large following, can be tricky but it pays to have a thorough search over each popular Instagram account users, one on who is more likely to use your product/s, such that if your business is into selling shoes, look for influencers who love to post their new shoes acquisition and they could be your target influencers, or you could use analytics tools, like Ninja Outreach or Snapfluence, to find the right influencers for you. Once you find the right person as influencer for your business, try to reach out to this person and forge an informal campaign partnership, such that if he/she is agreeable to your product campaign plans for a reasonable compensation, you may brief him/her on the specific content that you’d like him/her to post. Compensation cost to the Instagram influencer may go anywhere between $500 to $50,000, depending on the audience size and the cost covers the multiple services which the influencer will be doing for you, such as creating the content, promoting the content to his/her audience and usage rights to the content he/she made.